Review: The 86 Percent Solution–How to Succeed in the Biggest Market Opportunity of the 21st Century (Hardcover)

5 Star, Economics

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Amazon Page

5.0 out of 5 stars Tactical/Neighborhood Implementation for Ethical Profit from the Poor,

March 15, 2006
Vijay Mahajan
This book is best appreciated if you have first read C.K. Prahalad’s “The Fortune at the Bottom of the Pyramid,” William Grieder’s “The Soul of Capitalism,” and Stuart Hart’s “Capitalism at the Crossroads.” It is a tactical or foreign neighborhood (both in the Third World and in the immigrant sections of the First World) implementation manual for profiting from sales to the poor.

It makes many obvious points as well as many not so obvious points, and I will not list them here. This is a book that requires patience and careful reading. The author has brought forward a great deal of detail in a very easy to read way.

I will end with thought that the Wharton School’s publishing arm has really catalyzed for me with these varied book. The five billion at the bottom of the pyramid are the last remaining super-power on this planet. The good news is that we can profit from enriching them. The bad news is that we still have morons in power that think we can keep them down by using guns. Newsflash: there are not enough guns on the planet to keep the five billion and their off-spring from over-running us. Capitalism, and the rapid nurturing of indigenous self-sustaining wealth that includes the rapid education of women (which leads to saner men, less disease, limited growth) is our only salvation.

This book is one of a handful that could be said to be truly revolutionary in terms of transforming the planet from one beset by poverty, to one inspired by entrepreneurship at the neighborhood level.

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