Journal: The Twitter Train Has Left the Station

Collective Intelligence, Communities of Practice, Mobile, Real Time
NYT Full Story Online

Hundreds of thousands of people now rely on Twitter every day for their business. Food trucks and restaurants around the world tell patrons about daily food specials. Corporations use the service to handle customer service issues. Starbucks, Dell, Ford, JetBlue and many more companies use Twitter to offer discounts and coupons to their customers. Public relations firms, ad agencies, schools, the State Department — even President Obama — now use Twitter and other social networks to share information.

There are communication and scholarly uses. Right now, an astronaut, floating 250 miles above the Earth, is using Twitter and conversing with people all over the globe, answering both mundane and scientific questions about living on a space station.

Most importantly, Twitter is transforming the nature of news, the industry from which Mr. Packer reaps his paycheck. The news media are going through their most robust transformation since the dawn of the printing press, in large part due to the Internet and services like Twitter. After this metamorphosis takes place, everyone will benefit from the information moving swiftly around the globe.