Journal: Nature-Hand-Held-Cloud-World Brain

Earth Intelligence, IO Mapping

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New ecology app makes wildlife viewing a cultural sport

Project NOAH and its innovative app are about to go global with a media blitz.

Social media to some is the antithesis of all things nature. With people’s heads often bent over handheld devices, it seems like the last thing they will do is notice a chirping bluebird or flying ladybug overhead. But a new app for the iPhone seeks to change all that. Slate reports that Project NOAH, or networked organisms and habitats, can make your mobile device into a handheld wildlife spotting tool.