Journal: “True Cost” Meme Gaining Ground

01 Agriculture, 02 Infectious Disease, 03 Economy, 04 Education, 07 Other Atrocities, 11 Society, Civil Society, Collective Intelligence, Cultural Intelligence, Earth Intelligence

Chris ElamChris Elam

Program Director, Meatless Monday

Posted: October 25, 2010 10:13 AM

Short Film Reveals The Secret Life of Beef

Livestock today consume 5 times as much grain as the entire American population, the average meal travels 1,500 miles from farm to fork, and seven football fields’ worth of land is bulldozed every minute to create more room for farmed animals and the crops that feed them.

But it doesn’t have to be all doom-and-gloom. We as consumers still have options, which, over time, can change our economy. It’s this idea that drives INFORM — the educational and advocacy nonprofit that raises environmental consciousness for the general public through visual media. Its “Secret Life” film series, seen by over 2 million viewers in 80 countries, examines the lifecycle environmental impact of everyday objects we all consume.

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Read rest of article (includes link to YouTube short)

Go directly to YouTube short)

See Also:

Worth a Look: Book Reviews on Bio-Economics

Worth a Look: Book Reviews of Capitalism Reincarnated

Worth a Look: Book Reviews on Civilization-Building

Worth a Look: Book Reviews on Collective Intelligence

Worth a Look: Book Reviews on Common Wealth

Worth a Look: Book Reviews on Conscious, Evolutionary, Integral Activism & Goodness

"True Cost"