SVP of Strategic Consumer Insights and Research, MTV
Posted: November 7, 2010 03:05 PM
Wit was the weapon of choice for millennials at the Rally to Restore Sanity and/or Fear.
Millennials are often compared to their boomer parents in terms of their penchant for social activism and positive change. Cynically minded social commentators have also characterized the millennials’ flavor of activism as “slacktivism” or, more recently, as a “diffuse, click-and-go” activism (see Malcolm Gladwell’s article).
On Oct. 30, however, we saw a very different side of this generation.
Millennials gathered in the tens of thousands to attend the Rally to Restore Sanity and/or Fear in Washington, D.C., to speak out against fear-mongering in politics.
With an economy that’s no laughing matter, one might have expected to see a generational temper tantrum, but instead we bore witness to the dynamic that we at MTV have lovingly dubbed “smart ‘n’ funny as the new rock ‘n’ roll.”
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