by jonl on November 16, 2010
My friend Sarah Vela launched a new company called Help Attack! in August, and it’s proving to be a cool way for nonprofits to raise money, and a clever way for donors to commit money by pledging to give some amount of money for every tweet they post in a month. Sez Sarah, Sez Sarah, “This new way to donate is easy, fun and offers a layer of social responsibility to online activities. We invite all nonprofit organizations seeking new ways to collect funding through year-end campaigns to visit the site, add themselves if they’re not already listed, and share this new way of giving with their supporters.” In addition to the money they’re raising, the nonprofits get more social media visibility via the Twitter connection. Callie Langford, Communications Manager of CASA (Court Appointed Special Advocates), says HelpAttack! raised awareness of her organization and provided “a no-fuss way for us to receive additional donations, engage with new and old donors, and share details about our upcoming events.” [Link to HelpAttack!]
Phi Beta Iota: This is interesting in part because it shows the further development of bottom-up fund-raising at a micro-level; and in part because once the platform is well-established, the way is open to adopt Open Money and cut the banks out entirely. Facebook is also on its way to becoming a financial exchange without the built-in legalized organized crime.