Journal: National (Government) Brands–Do Good or Die

Earth Intelligence

Saturday, December 4, 2010

Can Cancún Can-Do?

“Our governments are incompetent at best, corrupt and greedy at worst, and people now get that. What Karl Rove couldn’t accomplish, Hillary Clinton is driving home.”

EXTRACT:  Anholt, a Planetary Emergency Technician who parachutes in to hot spots to advocate rescue remedies where others have failed (his business card bears only his name), said that countries know that they need a good image to have success, and so they waste millions of tax dollars on gawd-awful propaganda, not noticing that in the information age it has gotten harder to buy a good reputation. Sweden’s message is that you may have to actually do something good, like give to the poor, or save the environment. Many companies are starting to get this. Countries will eventually have to.

EXTRACT: As we begin the chaotic Anthopocene Epoch, the public is beginning to understand that no one is in charge and we are all aboard a burning ocean liner. Are there evacuation plans? A fire brigade? Any plan at all? Do we have a string quartet to play “Nearer My God to Thee?” Rajendra Pachauri told the audience that the only superpower today is public opinion.

Read full and ably illustrated article….

Tip of the Hat to Paul Harper at Facebook.