Journal: How to Kill Innovation & Ingenuity

Advanced Cyber/IO, Collaboration Zones, Communities of Practice, Ethics, Methods & Process
Seth Godin Home

That’s not the way we do things about here

Please don’t underestimate how powerful this sentence is.

When you say this to a colleague, a new hire, a student or a freelancer, you’ve established a powerful norm, one that they will be hesitant to challenge.

This might be exactly what you were hoping for, but if your goal is to encourage innovation, you blew it.

Phi Beta Iota: In strategic and force structure studies (neither strategic nor studies) the code is “protect the shooters” when they really mean protect shooter command billets, never mind the shooters themselves or the desperate need for a 10% move from shooters to thinkers.

See Also:

Graphic: Principles of War versus Principles of Peace

Graphic: Digital Learners versus Analog Teachers

Reference: 27 Sep MajGen Robert Scales, USA (Ret), PhD

Reference: Saving Defense from Itself

Review: The Power of Unreasonable People–How Social Entrepreneurs Create Markets That Change the World

Review: The Ingenuity Gap–Facing the Economic, Environmental, and Other Challenges of an Increasingly Complex and Unpredictable Future