Doc Searls on Customer-Driven 4th Parties

Advanced Cyber/IO, Autonomous Internet
Jon Lebkowsky Bio

Doc Searls has done some work on 4th parties.  Worth a look.

VRM and the Four Party System

April 12, 2009 — Doc Searls

I think we can get some clarity about VRM — and growth of customer power in the marketplace — by re-positioning what we’ve been calling “parties.”