Movie: Pink Ribbons, Inc
Pink Ribbons for Green Pharma Money
They are everywhere these days, a symbol of cause-based marketing at its most profitable. But are those little pink breast cancer ribbons really making any difference at all in the fight against breast cancer, or are they merely a crafty tool to funnel billions of dollars into an industry that thrives on the never-ending quest to supposedly discover a cure?
The new film Pink Ribbons, Inc., which recently made its debut in theaters across Canada, takes a hard look at all the pink ribbon mania and asks some serious questions about what it is actually accomplishing. Acclaimed filmmaker Lea Pool does a marvelous job exposing the corporate agenda behind those little pink ribbons, and her findings are sure to shock millions.
You can watch a two-minute trailer of the film.
Little known to many, for instance, is the fact that the original breast cancer ribbon was created by a woman named Charlotte Haley, now 68 years old, as an awareness tool to expose the fact that the National Cancer Institute (NCI) spent virtually none of its budget on cancer prevention. Today, that ribbon, which was originally a salmon color, has been hijacked by corporations and turned pink for the purpose of raising gobs of money in the name of “finding a cure.”
“Raising money has become the priority, regardless of the consequences,” said one woman interviewed for the film, concerning what all the breast cancer hullabaloo is really about. “If people actually knew what was happening, they would be really pissed off,” added another woman.