Stephen E. Arnold: LinkedIn Pulse Takes Professional News Aggregation & Precision Showcasing to Next Level

IO Tools

Ever since Google left a void by discontinuing Google Reader, other RSS feeds programs have attempted to fill it. Pulse is one of the top replacements and now “LinkedIn Integrates With Pulse For Professional News Aggregation. Social Sharing.” LinkedIn purchased Pulse earlier this year and now they are offering their users professional news for both desktop and mobile platforms. LinkedIn and Pulse are now synced and sharing articles and social media interactions are as simple as a few mouse clicks.

There have been some changes made to how LinkedIn works and improvements to Pulse:

“This means that LinkedIn Today, which gathered top news related to your profession—one of the cool, little-known features in LinkedIn—has now been made defunct. Instead, even if you visit the web app, you will be taken to LinkedIn Pulse. Under the hood, the search feature has been enhanced and Pulse will now offer better autocomplete suggestions.”

It is a great idea to have all of your professional content and social interactions in one place. It makes it easier to stay on top of current events and network, but as any new venture starts this question must be asked: will the news be relevant to the individual users, advertisers, and LinkedIn’s professional standards? LinkedIn probably does not want “News of the Weird” or the latest prescription drug advertised on their Web site. Pulse already has high standards, so doubt is low but who knows.

Whitney Grace, November 29, 2013

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