Jean Lievens: WIRED – Insurance Breaks Start-Ups in a Sharing Economy

Access, Economics/True Cost, Innovation
Jean Lievens
Jean Lievens

What Makes or Breaks Startups in the Sharing Economy? Insurance Rates

 

EXTRACT

Insurance represents both the lifeblood and the biggest threat to the sharing economy. As I explore in this month’s WIRED cover story, companies like RelayRides — or Airbnb, Lyft, or any other sharing company — depend upon its customers’ willingness to trust one another. These businesses have devised numerous mechanisms to engineer that trust, but perhaps no one feature has been as important as insurance.

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