Stephen E. Arnold: Enterprise Social Software Dead on Arrival (DOA)

IO Impotency
Stephen E. Arnold
Stephen E. Arnold

Social Silliness: Search, Collaboration, Fear

July 5, 2014

I am not able to recall which conference featured a speaker who said, “Social search is the future of search.” At this same event, social was the solution to cost control, competitive intelligence, and silos of information. I napped through the first day’s events, delivered a keynote on the second day, and disappeared as quickly as my fat, flat feet could carry me. That was in 2005 or 2006.

Between World Cup games, I read a classic IDG “real” news story with the fetching headline “Many Employees Won’t Mingle with Enterprise Social Software.” My immediate reaction was, “Is this reporter just figuring this out?”

The write up wends its way across four pages of page view goodness. Here are the diamond like insights that I noted. But you need to read the article yourself. You may have a different view because you are unaware of the value of tracking and processing each and every social network click, mouse movement, and dwell time, among dozens and dozens of useful user activities.

Read full article.