Glen Brynteson: Intelligence Programs ROI

Commercial Intelligence
Glen Brynteson
Glen Brynteson

Intelligence Programs: ROI Calculations

ROI #1) Increased Win-Rate
ROI #2) Upselling to Existing Customers
ROI #3) Saving In-Jeopardy Existing Customers

Phi Beta Iota: An excellent common sense article.  It misses one major area: identifying completely new needs from existing and new customers that no one else is addressing, being first to market with those offerings.