Not New, But Improved
At first glance, this little yellow giraffe looks like a lot of other kids’ bath toys. But Stella is made from Renuva, a little-known material that could change for the better the way hundreds of things, from upholstery to airplane wings, are made.
The story of how Stella came to be made from this material, a soy-based alternative to polyurethane (which is typically petroleum-based), provides a model for how stuff can be better designed in the future.
Phi Beta Iota: While folks focus on the Al Gore show and the important but isolated challenge of reducing our carbon footprint, the avant guarde is way down the road with sustainable design, green chemistry, zero waste, and so on. It’s all connected, we need to get truth on the table, and we need to do the right things righter. Stella is a poster child for a new paradigm of ecological economics, natural capitalism, and conscious evolution. Learn more about Renuva from Dow below.