Douglas Rushkoff (born 18 February 1961) is an American media theorist, writer, columnist, lecturer, graphic novelist and documentarian. He is best known for his association with the early cyberpunk culture, and his advocacy of open source solutions to social problems.
Rushkoff is most frequently regarded as a media theorist, and known for coining terms and concepts including viral media (or media virus), digital native, and social currency.
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