“Since wars begin in the minds of men, it is in the minds of men that the defenses of peace must be constructed.” – UNESCO Constitution, 1945
Today, in Kenya, PeaceTXT is building the defenses of peace out of text messages (SMS). As The New York Times explains, PeaceTXT is developing a “text messaging service that sends out blasts of pro-peace messages to specific areas when trouble is brewing.” Launched by PopTech in partnership with the Kenyan NGO Sisi ni Amani (We are Peace), the Kenyan implementation of PeaceTXT uses mobile advertising to market peace and change men’s behaviors.
Conflicts are often grounded in the stories and narratives that people tell them-selves and in the emotions that these stories evoke. Narratives shape identity and the social construct of reality—we interpret our lives through stories. These have the power to transform or infect relationships and communities. As US-based PeaceTXT partner CureViolence (formerly CeaseFire) has clearly shown, violence propagates in much the same way as infectious diseases do. The good news is that we already know how to treat the later: by blocking transmission and treating the infected. This is precisely the approach taken by CureViolence to successfully prevent violence on the streets of Chicago, Baghdad and elsewhere.