The media tribes includes all forms of structured and unstructured reporting, including state-sponsored broadcast organizations such as the British Broadcasting Corporation (BBC), and citizen-journalism including Blogs.
The media tribe is of special interest because 90% of what a typical journalist knows or records does not get formally published due to varied constraints including word counts, legal caution, and source protection. There are some substantial opportunities within this community once a combination of aggregate anonymous data mining and trusted sharing protocols can be made publicly available.