A Market Definition Report: The Collaborative Economy
Jeremiah Owyang
Products, services, and market relationships have changed as sharing startups impact business models. To avoid disruption, company must adopt the Collaborative Economy Value Chain.
Challenges:
Government officials oppose sharing that disrupts existing regulations.
Lack of trust between peer-to-peer “buyers” and “sellers.”
Lack of industry-wide reputation systems and data standards.
Incumbent players view sharing as a threat to their current business models.
Uncertainty about which startups will stand the test of time.