Douglas Rushkoff (born 18 February 1961) is an American media theorist, writer, columnist, lecturer, graphic novelist and documentarian. He is best known for his association with the early cyberpunk culture, and his advocacy of open source solutions to social problems.
Rushkoff is most frequently regarded as a media theorist, and known for coining terms and concepts including viral media (or media virus), digital native, and social currency.
Wikipedia Page (Especially Well Done)
Douglas Rushkoff: ‘I Would Do It for Arianna. I Won’t Do It for AOL’
Digital Nation Documentary & Commentary
Internet as Easy Prey for Government (Facebook & Twitter as Crutches)