Reference: Jan Herring How Much Is Your Competitive Intelligence Worth? [Full Text Online for Google Translate] Referencia: Jan Herring ¿Cuánto vale tu Inteligencia Competitiva? [Texto completo en línea de Google Translate]
Source Phi Beta Iota: This article, written in 2007, remains the standard in the field for both brevity and authoritativeness. Business Intelligence is data mining, not intelligence. Competitive Intelligence focuses on competitors and does not do 360 degree holistic analytics. The modern term for a full service program is Commercial Intelligence, which uses only open …