Glen Brynteson: Intelligence Programs ROI
Intelligence Programs: ROI Calculations ROI #1) Increased Win-Rate ROI #2) Upselling to Existing Customers ROI #3) Saving In-Jeopardy Existing Customers Phi Beta Iota: An excellent common sense article. It misses one major area: identifying completely new needs from existing and new customers that no one else is addressing, being first to market with those offerings.