Review (Guest): Innovation–The Five Disciplines for Creating What Customers Want

2 Star, Change & Innovation
Amazon Page

Curtis R. Carlson (Author), William W. Wilmot (Author)

2.0 out of 5 stars This is a BAD book on innovation

September 30, 2006

By ARMAN KIRIM, PhD (Istanbul, Turkey) – See all my reviews

This is a BAD book on innovation

As a matter of fact it is a bad book in the most general meaning of the word. First of all, it does not deliver what it promises to deliver and thus misleads the buyer. It claims that it is going to provide a `framework’ for an innovative organization, but instead turns out to be a most general blah blah on every subject in the area of `management’. Apart from an abundant use of the word `innovation’, there is hardly anything related to the core of innovation process in this book.

If you like, let me summarise what they say:

1. The book starts with an expose of the CHANGES in the world economy, globalization etc. The usual stuff you would expect to find in any `wake-up call’ book these days. But is there anyone left who is not aware of the big changes going on around us? Do we need another book warning us that business is no longer usual?

2. The book then goes on outlining their `framework’ for innovation. This is called the `five disciplines’. Disciplines indeed! And such `novel’ ones. Let’s look at them, if you like.

Continue reading “Review (Guest): Innovation–The Five Disciplines for Creating What Customers Want”