DefDog: Strategic Communication Declared Dead

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DefDog

Pentagon drops ‘strategic communication’

Tom Vanden Brook

USA Today, 3 December 2012

6:11PM EST December 3. 2012 – WASHINGTON — The Pentagon is banishing the term “strategic communication,” putting an end to an initiative that had promised to streamline the military’s messaging but instead led to bureaucratic bloat and confusion, according to a memo obtained by USA TODAY.

Strategic communication had aimed to synchronize the military’s messages with its actions. Instead, it led to creation of offices and staffs that duplicated efforts of traditional public affairs offices, according to the memo.

In the memo, Assistant Secretary of Defense for Public Affairs George Little wrote that over the past six years, strategic communication “actually added a layer of staffing and planning that blurred roles and functions of traditional staff elements and resulted in confusion and inefficiencies.”

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Phi Beta Iota:  The US Government never quite figured out that “strategic communication” as a fountain of lies was neither strategic nor communication.  These are people so out of touch with reality that it does not occur to them that in the absence of intelligence and integrity across all functions of government, we are nothing more than a massive predatory lie against our own domestic public as well as other publics.

See Also:

2013 Public Governance in the 21st Century: New Rules, Hybrid Forms, One Constant – The Public

2012 PREPRINT: The Craft of Intelligence

2008 The Substance of Governance