Antechinus: Political Framing Defines “Common Sense”

Cultural Intelligence

George Lakoff: ‘Conservatives don’t follow the polls, they want to change them … Liberals do everything wrong’

“Political ground is gained not when you successfully inhabit the middle ground, but when you successfully impose your framing as the ‘common-sense’ position.”

George Lakoff, professor of cognitive science at the University of California, Berkeley, has been working on moral frames for 50 years. He gives this precis: “Framing is not primarily about politics or political messaging or communication. It is far more fundamental than that: frames are the mental structures that allow human beings to understand reality – and sometimes to create what we take to be reality. But frames do have an enormous bearing on politics … they structure our  ideas and concepts, they shape the way we reason … For the most part, our use of frames is unconscious and automatic.”