July 29, 2007
Fairly quickly into this book I was comparing it to Silent Spring and to Pandora’s Poison: Chlorine, Health, and a New Environmental Strategy.
This is a brilliant elegant work. If you agree with its premises it is a fast read, ending with an appendix on how to recycle electronic waste, and a truly superb bibliography. This is a serious book, a PhD level accomplishment, and totally objective and meritorious.
I am particularly impressed that Apple accepts its computer back for recycling in Japan, something we need to demand here. Indeed, if Apple and CISCO (for its routers and hubs) were to commit to total recycling, what is called for in Blessed Unrest: How the Largest Movement in the World Came into Being and Why No One Saw It Coming and described in more detail in Cradle to Cradle: Remaking the Way We Make Things I for one would immediately switch my business and my office to iPhone, MacIntoch, and Open Office from Sun (on verge of being fully implementable within Apple’s operating system).
Other books on my top ten:
Where to find 4 billion new customers: expanding the world’s marketplace; Smart companies looking for new growth opportunities should consider broadening … consultant.: An article from: The Futurist (Forthcoming as a book, see my keynote to Gnomedex, “Open Everything”
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
The Manufacture of Evil: Ethics, Evolution and the Industrial System
Diet for a Small Planet
The Wealth of Networks: How Social Production Transforms Markets and Freedom
Thank God for Evolution!: How the Marriage of Science and Religion Will Transform Your Life and Our World