The US military has begun airdropping food and water supplies into earthquake-hit Haiti.
In pictures: Haiti one week on
Red Cross InfoOps on Twitter Raise Millions
“Our plan worked exactly like it was supposed to,” says Wendy Harman, social media manager, at the American Red Cross.
“We have a ‘cabinet' of 30 celebrities, who have agreed to ask their Twitter followers to spread the word.
“Within three hours of the earthquake, we had our text number ready.
“We tweeted. The celebrities re-tweeted. And then others quickly followed. People like Michelle Obama, Jane Seymour and Craig Newmark (of Craigslist) got on board. And after that, the appeal spread like wildfire.”
