![jonl](http://phibetaiota.net/wp-content/uploads/2010/09/jonl-150x150.jpg)
Doc Searls has done some work on 4th parties. Worth a look.
VRM and the Four Party System
April 12, 2009 — Doc Searls
I think we can get some clarity about VRM — and growth of customer power in the marketplace — by re-positioning what we’ve been calling “parties.”