Peter Fuchs, then the Secreary General, was very gracious in coming to speak to the third annual international conference. His most memorable remark was along the following lines: “The media has an attention span of one war at a time. The Red Cross this year is active within 34 armed conflicts.” Most people, especially those from organizations devoted to stealing secrets about seven hard targets (denied areas) while ignoring the challenge of global coverage, had no idea. Below are his prepared remarks as delivered.