SmartPlanet: The Fortune at the Bottom of the Pyramid

01 Poverty, 03 Economy
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Q&A: Paul Polak, author of Out of Poverty

Multinational companies are — at their own peril — ignoring a major market, according to Paul Polak. They’re missing out on more than two billion customers who wouldn’t just increase their profits, but could ensure their long-term survival.

By Christina Hernandez Sherwood

See Also:

C. K. Prahalad, The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition (Philadelphia, PA: Wharton School Publishing, 2009)

 

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