Swarm Management: If the last chapter was about the first six to eight days of the swarm’s lifecycle, this chapter is about the first six to eight weeks.
While the effective swarm consists almost entirely of loosely-knit activists, there is a core of people – a scaffolding for the swarm – that requires a more formal organization. It is important to construct this scaffolding carefully, paying attention to known facts about how people work in social groups. Without it, the swarm has no focal point around which it can… well, swarm.
1. Understanding The Swarm
2. Launching Your Swarm
3. Getting Your Swarm Organized: Herding Cats (this chapter)
4. Control The Vision, But Never The Message (May 1)
5. Keep Everybody’s Eyes On Target, And Paint It Red Daily (Jun 1)
6. Screw Democracy, We’re On A Mission From God (July 1)
7. Surviving Growth Unlike Anything The MBAs Have Seen (Aug 1)
8. Using Social Dynamics To Their Potential (Sep 1)
9. Managing Oldmedia (Oct 1)
10. Beyond Success (Nov 1)The actual book is expected to be available by June 1, 2013.
In building this scaffolding of go-to people, of the swarm’s officers, it is your responsibility to be aware of limits to group sizes that prevent further growth once reached, and break up the groups that reach these sizes into smaller subgroups when that happens.
You also need to be aware that any organization copies the methods and culture of its founder. This means that the swarm will do exactly as you do, regardless of persistent attempts to teach them good manners. The only way to have the swarm behave well is to behave well yourself. We’ll be returning to this observation later in this chapter.