Content strategy, at its core, is really easy. It’s all about organizing information in a way that it can be easily searched and retrieved. It’s about labelling files and folders so that they make sense. Val Swisher’s analogy about content strategy being like one’s closet still stands at the heart of it. If you can organize your closet and identify the different clothing pieces in order to categorize them, then you understand how to do content strategy. The only difference is that instead of having shirts, skirts, pants, and shoes to organize, you have folders of documents, webpages, and multimedia. The method of making sure that users can find those documents, webpages, and multimedia should be streamlined, clear, concise, and user-friendly. As content strategists and user advocates, it’s all about making sure that what the audience is viewing looks and reads well, and what the content managers can maintain easily.
Ultimately, when creating a content strategy and setting it up for maintenance, do it correctly now, even if it’s time consuming. If for no other reason, it’ll save time and headaches later. It’s not difficult. It’s just common sense.