Stephen E. Arnold: Social Media Demographics

Crowd-Sourcing, Culture
Stephen E. Arnold
Stephen E. Arnold

Social Network Demographics by the Numbers

EXTRACT: Here are some of the facts: Facebook is still mostly female and remains the top network.  Twitter leans heavier on the male demographic, while YouTube reaches more adults in 18-34 demographic than cable TV.  Instagram is considered the most important of teenage social networks, but Snapchat has the widest appeal amongst the younger crowd.  This is the most important for professionals: “LinkedIn is actually more popular than Twitter among U.S. adults. LinkedIn’s core demographic are those aged between 30 and 49, i.e. those in the prime of their career-rising years. Not surprisingly, LinkedIn also has a pronounced skew toward well-educated users.”

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