In The Globe and Mail
Unearthing big myths about big data
Myth 01: Big data is big
Myth 02: Big data needs to be applied right away
Myth 03: The more granular the data, the better
Myth 04: Big data is good data
Myth 05: Analytics are all-important
Myth 06: Big data gives you concrete answers
Myth 07: Big data is a Magic 8-Ball
Myth 08: Big data can deliver self-learning algorithms
Read commentary with additional links