It's not too late to ditch the ad-based business model and build a better web.
At the end of the day, the business model that got us funded was advertising. The model that got us acquired was analyzing users’ personal homepages so we could better target ads to them. Along the way, we ended up creating one of the most hated tools in the advertiser’s toolkit: the pop-up ad.
See Especially:
Facebook And Google’s Surveillance Capitalism Model Is In Trouble
Robert Steele: Creating a Post-Western Independent Internet
See Also:
#GoogleGestapo @ Phi Beta Iota
Autonomous Internet @ Phi Beta Iota