John Gerzema and Michael D'Antonio
Co-authors, Spend Shift, How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
Posted: November 11, 2010 05:39 PM
Starting with extensive data, which showed that Americans began to change their borrow-and-spend ways long before the start of the crisis, we — as authors of Spend Shift — set off across the country to find people who were reinventing their lives in the wake of the “Great Recession.” The stories we gleaned help us see how the crisis has rearranged our priorities, awakened our creativity, and reconnected us to the people and things that really matter. The faces of the Spend Shift suggest that the consumer is adaptable, business is adaptable, and the future is not as dim as it appears.
