Baidu, Chinese Search Engine Company Expands Into New Markets
The article on ITWorld titled China’s Baidu Testing Search Engines for Brazil, Egypt, Thailand explores the ambition of China’s premier search engine. For some years the company has contemplated moving beyond China, and in 2008 began targeting Japan. Now they are readying to move into Egpyt, Thailand and Brazil, although the search sites are still currently in the internal testing phase according to Baidu spokesman Kaiser Kuo. The article explains,
“The three sites can be found at www.baidu.com.eg, www.baidu.co.th, www.baidu.net.br and are designed in the local language of each market. In addition to a search bar, the landing pages to the sites offer direct links to popular services such as Facebook, YouTube, as well as Hao123, Baidu’s own local Web directory. Besides Web search, the sites also contain different features such as image and video search, along with language translation.”
The expansion into international waters means contending with Google, the giant that claims just under 70% of all searches as of December 2013. In the same month Baidu accounted for just under 20% of searches on desktop PCs. Spokesman Kuo made it clear that Baidu is not content to stop at Egypt, Thailand and Brazil, but plans to develop search engines for other nations too, and is currently building an office in Shenzhen solely for international operations.
Chelsea Kerwin, February 16, 2014
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