Babette Bensoussan: Commercial Intelligence Choke Points — Why Businesses Fail to Make Good Decisions?

Business and Competitive Analysis: Definition, Context, and Benefits with Craig S. Fleisher 2007 CLASSIC Most organizations today are not structured or organized properly to make good decisions that will help them outperform their competition in the marketplace.12 It is commonplace for this book’s authors to hear from decisions makers who lament in retrospect: “If only …

Babette Bensoussan: Gary Hamel on Syndicating Leadership

Illuminating Videos – Leaders Everywhere: A conversation with Gary HamelToday a leader is expected to be a perfect mix of the innovation instincts of Steve Jobs, the political skills of Lee Kuan Yew and the emotional intelligence of Desmond Tutu! But how many leaders have these characteristics? And what is the alternative? Management writer and academic Gary …

Babette Bensoussan: The Pretenders of Strategic Planning

Mutters – The Pretenders of Strategic Planning Have you heard…. “Strategy is a waste of time.” “The agenda is just like last year where we achieved nothing.” “We got no real direction, and nothing we agreed was ever implemented afterwards”. Sound familiar?  The typical company strategy planning process involves a few days at a remote …

Babette Bensoussan: Big Data Does Not Make Your Smarter [Nor Is It Necessarily Useful]

Mutters – Big Data Doesn’t Make You Smarter Have you heard ….. big data relies on a very big assumption: that having more data gives organisations better understanding of their environment.  The apostles of big data preach that it will make organisations smarter.  In fact, the opposite is true: big data dulls an organisation’s strategic senses. …

Babette Bensoussan: How Good Is Your Strategy?

Mutters – How good is your strategy? Have you heard ….. if you want a decent strategy, you need a firm grasp of reality, which means avoiding bad strategies. How do you define bad strategies? According to Richard Rumelt, author of “Good Strategy Bad Strategy“, they are characterised by one or more of the following factors: Fluff – …

Babette Bensoussan: Have You Tried Failure?

Have you heard……. failure is one of the biggest indicators of future success in an entrepreneur. Many venture capitalists won’t invest in a new enterprise if the founder has never undergone failure – why? From failed efforts it is proven that we have our best learning experiences, we grow, and we gain the experiences necessary …

Who’s Who in Commercial Intelligence: Babette Bensoussan

abette Bensoussan is Managing Director of The MindShifts Group, a company specialising in competitive intelligence, strategic planning and strategic marketing projects in the Australasia region. Babette is widely recognised and sought after for her international expertise in competitive analysis, and has provided mentoring and training to executives and organizations to assist with the delivery of …