Stephen E. Arnold: Analytics Company to Disrupt Digital and Mobile Metrics Emphasis
Analytics Company to Disrupt Digital and Mobile Metrics Emphasis From Business Insider comes news of a potentially disruptive startup: “Mixpanel, A Startup That Wants To Kill Pageviews And Other ‘BS Metrics’ Now Measures 12 Billion Actions Per Month.” Mixpanel Co-founder Suhail Doshi pushes for digital and mobile companies to highlight monthly user engagement numbers instead …