Seena Sharp is a pioneer in Competitive Intelligence, founding one of the first CI firms in the US, Sharp Market Intelligence.
They provide market due diligence to large and small companies globally who are seeking growth opportunities. They detail industries and companies, unknown customers, substitute and indirect competitors, opportunities, market drivers, barriers, and external competitive threats.
John Wiley asked her to write the definitive book on CI for executives, Competitive Intelligence Advantage: How to Minimize Risks, Avoid Surprises, and Grow Your Business in a Changing World, published October 2009.
Her articles appear in a wide range of business publications; she is a popular global speaker, she received the Fellows Award from SCIP, and earned her master’s degree in mathematics from New York University. Hercompany also publishes SharpInsights, brief alerts on market changes, archived at www.sharpmarket.com