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Phi Beta Iota: This is worth a look because it is backed by a co-founder of Facebook who has also been an advisor to President Barack Obama on social networking; because it is a variant rip-off of WISER Earth: The Social Network for Sustainability; and because it represents the beginning of the World Brain & Global Game in which all individuals are connected to all information in all languages all the time. It lacks a strategic analytic model and a “true cost” and policy-budget engagement tool, but it is a milestone in some ways, largely because of WHO is behind it. When combined with the Google purchase of GroupOn for six billion dollars (which Google will screw up big-time, but that gives Eric Lefkofsky, a Chicago-based social networking entrepreneur, more money to experiment with–that is a good thing. This is BIG PICTURE stuff that will scale rapidly.