Doc Searls‘ (et al) “vendor relationship management” (VRM) concept can be useful. Walmart is as it is because it serves a base of passive, faceless consumers – as is the case with “mass” business in general. VRM redefines the relationship of business to consumer by giving the consumer an active role – balancing power in the relationship of business to consumer. Participatory medicine, which is another of my areas of focus, does that with the patient, and is a great working example of VRM thinking. Project VRM hopes to drive the development of tools, and is connected to identity and data portability movements.
How customers matter more than data about them .. Pushing for Pull and the Open Web .. VRM as Agency .. The Personal Data Story .. VRM+FSW+PDS .. VRM + CRM .. Managing relationships, not each other .. Why not have your own cloud?