Amazon’s Broken User Experience

03 Economy, 04 Education, Commerce, Commercial Intelligence, IO Sense-Making
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Jon Lebkowsky Bio

Doc Searls has posted a slideshow explaining how Amazon’s user experience is broken, in the context of a discussion about vendor relationship management (VRM), which is about evolving a world where customers have at least symmetry in the power relationship of customer and vendor. The slides are old (January 2010) and things might have changed, but I don’t think they’ve changed as much as they should’ve, because I still experience similar frustrations when I visit Amazon.

Phi Beta Iota: Amazon is a great company with an extraordinary cloud offering and enormous potential they have chosen to leave unattended.  They rejected a 2007 proposition (Amazon as the Hub of the World Brain) that would have seen them create a markeplace for informed relationships and knowledge by  the call or page, and they have rejected all suggestions for enabling buyers, readers, and reviewers to “co-create” the Amazon experience.  It’s a pity mostly because the world need multiple forms of M4IS2 hybrids, and this is something Amazon could have provided as a service of common concern, with both the cloud for melded shared information and the authors and their readers as the human intelligence component.

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