Amazon’s Broken User Experience

03 Economy, 04 Education, Commerce, Commercial Intelligence, IO Sense-Making
Jon Lebkowsky Bio

Doc Searls has posted a slideshow explaining how Amazon’s user experience is broken, in the context of a discussion about vendor relationship management (VRM), which is about evolving a world where customers have at least symmetry in the power relationship of customer and vendor. The slides are old (January 2010) and things might have changed, but I don’t think they’ve changed as much as they should’ve, because I still experience similar frustrations when I visit Amazon.

Phi Beta Iota: Amazon is a great company with an extraordinary cloud offering and enormous potential they have chosen to leave unattended.  They rejected a 2007 proposition (Amazon as the Hub of the World Brain) that would have seen them create a markeplace for informed relationships and knowledge by  the call or page, and they have rejected all suggestions for enabling buyers, readers, and reviewers to “co-create” the Amazon experience.  It’s a pity mostly because the world need multiple forms of M4IS2 hybrids, and this is something Amazon could have provided as a service of common concern, with both the cloud for melded shared information and the authors and their readers as the human intelligence component.

Opt in for free daily update from this free blog. Separately The Steele Report ($11/mo) offers weekly text report and live webinar exclusive to paid subscribers, who can also ask questions of Robert. Or donate to ask questions directly of Robert.