Sort of nice, but will it scale?
The Climate Meme Project is a crowd funded, open collaboration initiative to reveal the meme landscape for climate action.
“Our one-day elementary school project, Climate Change is Elementary
– Dave Finnigan, Founding Director
Phi Beta Iota: Joe Brewer is a clever fellow who in the past worked with George Lakoff on ‘framing’. He knows what he is doing and can certainly write well. He writes more about the project here. There are two litmus tests to determine if anyone talking about climate change actually has a clue. First, do they understand that Climate Change is part of Environmental Degradation, and ED (a form of global erectile dysfunction) is #3 out of 10 high-level threats to humanity? Do they undertsand that poverty, not corporations, causes most ED? Second, within Climate Change itself, do they understand that sulpher and mercury are greater threats than carbon? If the answer to both these questions are “no” then one is dealing with a member of the babbling masses, not a real thinker.