Stephen E Arnold appears in a two minute video. This program provides a summary of his main point in his lecture at the Enterprise Search Summit, May 15-16, 2013. What about Big Data magic? Watch the video here and find out. The two-minute video explains how costs for Big Data are likely to rise as the volume of information to be processed increases. Precision and recall of search are marginal, while flows of digital information increased (and analog also increased but is not factored in at all).