Monica Anderson is CEO of Syntience Inc. and originator of a theory for learning called “Artificial Intuition” that may allow us to create computer based systems that can understand the meaning of language in the form of text. Here she discusses the ongoing paradigm shift – the “Holistic Shift” – which started in the life sciences and is spreading to the remaining disciplines. Model Free Methods (also known as Holistic Methods) are an increasingly common approach used on “the remaining hard problems”, including problems in the domain of “AI” – Problems that require intelligence. She illustrates this using a Model Free approach to the NetFlix Challenge. Her website provides some background information.