Below Graphic: Partnered with Vision Critical, Crowd Companies (the association I started for big brands in the collaborative economy) surveyed over 90,000 people to find out why they share goods, services, space, transportation, and money.
A dissection of the largest study in the Collaborative Economy
Over the coming months, we’ll be dissecting some of the key findings from the largest study ever done on the Collaborative Economy, sharing both factual data and insights beyond market observations. When people first think of the sharing economy, a subset of the greater Collaborative Economy, they think of technology-laden hipsters in communes. What we found was quite the opposite – that this sharing behavior is common place behavior across many scenarios. We discovered that people often share for reasons that made pragmatic sense for themselves – not community altruism. If you want to view the entire report (over 28k already have), you may download it by clicking here.