Stephen E. Arnold: Islamic State Propaganda West Neither Gets Nor Contests — Accept Our Rules, Gain Stability

Cultural Intelligence
Stephen E. Arnold
Stephen E. Arnold

Worthy of a full read — a classic failure of US intelligence and strategic communication filters.

Islamic State propaganda: what the West doesn't understand

in Sydney Morning Herald

Beirut: Behind the ultra-violent execution videos that have become the Islamic State's disturbing trademark is a carefully calibrated set of messages aimed not at terrorising but at recruiting people to “an alternative way of living”.

While brutality is the most prominent narrative in the West, utopianism is by far the most important narrative for Islamic State's propagandists. 

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