Navigate to “Italian Newspaper Creates Fake Restaurant to Prove TripAdvisor Sucks.” The story tells the story of a real journalistic operation which created a non existent restaurant. Then the real journalists contributed reviews of the vaporous eatery. TripAdvisor’s algorithms sucked in the content and, according to the write up,
declared La Scaletta the best restaurant in the town, beating out another highly-regarded restaurant with over 300 reviews (most of them positive).
Ah, real journalism, truth, and the manipulation of socially-anchored systems.