I read “Companies Collect Competitive Intelligence but Don’t Use It.” The author, Ben Gilad, is a level headed person. His view is:
the competitive perspective is almost always the least important aspect in managerial decision-making. Internal operational issues including execution, budgets, and deadlines are paramount in a company’s deliberation, but what other players will do is hardly ever in focus. This “island mentality” is surprisingly prevalent among talented, seasoned managers.
What’s the fix? Read full post.